Conscious Investor contains many layers of proprietary tools. The good news is that due to the hours of work by Professor John Price and the Conscious Investor team, it is really your choice how much you want to know about them.

Conscious Investor is like a chauffeur-driven limousine where the chauffeur knows all about the underlying features. All you need to do is tell the driver where to go and everything that is needed is called into action.

Simply put, the Conscious Investor software and database is like helping you find a needle in a haystack without all the work.

But for those who want to know more about the technical details, here are brief descriptions of some of these proprietary tools and why they are included in Conscious Investor. We list them in alphabetical order: HGROWTH™, STAEGR®, STRET™, STRETD® TARG™, and TARGD®.

HGROWTH

HGROWTH is the name of the function that calculates the average annual growth rate of a sequence of historical data. It differs from the standard method since it takes into account all the data and not just the first and last terms. Other features that make it unique

STAEGR

STAEGR is the function that measures the stability or smoothness of the growth in earnings and sales. It is the partner to HGROWTH. HGROWTH measures how fast earnings or sales are growing or decreasing while STAEGR measures how smoothly this is taking place. It is pronounced “stay-gar”.

We invest in bonds and and other fixed instruments because of the certainty of the outcome. STAEGR is a tool that helps to bring that certainty into the stock market.

Example of a Low Stability Stock	Example of a High Stability Stock
In 2005, Celadon Group Inc had earnings stability (STAEGR) 25.83% and HGROWTH -8.76% over the past 10 years.	In 2005, Bed Bath and Beyond Inc had earnings stability (STAEGR) 99.06% and HGROWTH 29.56% over the past 10 years.
Conscious Investor helps you choose companies with growth and stability like Bed bath and Beyond on the right.

STRET/STRETD

The most important question we can ask as investors is what return can I expect on my investment under my margin of safety. This is where STRET and STRETD enter. STRET is a calculation of the average annual percentage profit or rate of return from owning the stock.

It is assumed that when the dividends are received, they are taxed. The remaining funds are then invested for the remainder of the holding period. The annual interest on this re-investment is also taxed at the dividend tax rate.

STRETD is the same as STRET except that it is assumed that the dividends are reinvested by purchasing more shares in the company.

You can remember the name STRET by thinking of "STock RETurn".

TARG/TARGD

Sometimes the calculation of the stock return at the current price as calculated by STRET is too low. TARG calculates what price you would need to pay to get your desired return on any stock that you are considering under your margin of safety.

TARGD is similar except that it is assumed that dividends are to be reinvested. Together these two functions fulfil he statement by Warren Buffett that he is willing to wait indefinitely to buy the stock he wants at the price that he is willing to pay. TARG and TARGD help each investor to calculate that target price.

When this is done, investing is much more enjoyable because now you look forward to the volatility since he may give you that opportunity to buy (or sell) at your target price. [ More details ]

Again we emphasize that, since these tools are combined in such a coherent way and since they are all supported by systematic training and support programs, everything is surprisingly effortless.

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